Curriculum

Enterprise & Marketing

Why study Enterprise and Marketing?

You may be interested in this if you want an engaging qualification where you will use your learning in practical, real-life situations, such as:

  • Carrying out market research
  • Planning a new product and pitching it to a panel of experts
  • Reviewing whether a business proposal is financially viable

What will I learn about?

Enterprise and Marketing Concepts: In the first unit, you will learn about the key factors to consider and activities that need to happen to operate a successful small start-up business. (Exam)

Design a Business Proposal: In the second unit, you will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. (Controlled Assessment)

Market and Pitch a Business Proposal: In the third unit, you will develop pitching skills to be able to pitch your business proposal to an external audience. Finally, you will review your pitching skills and business proposal using the learning, self assessment and feedback gathered. (Controlled Assessment)

How will I be assessed?

You will study 3 units in total.

There are 2 coursework units which are controlled assessments and these are done independently. There is also one exam unit which is done in Y11.

What do employers think about the subject?

Employers are looking for people who are independent and confident as these skills would be relevant to the Business and Enterprise sector. The qualification contains practical activities that build on theoretical knowledge so that you can put your learning into practice while also developing valuable transferable skills such as:

  • Verbal Communication/Presentation
  • Research
  • Analytical Skills
  • Digital Presentation

What are the skills I will gain?

An understanding of the hardware used in ICT systems.
A range of creative software skills including graphic design.
You will learn how to successfully manage an IT Media Project.
Learn about Laws that affect the use of IT in the real world, such as Data Protection and Copyright.
Understand how to use IT Hardware and Software in order to make Multimedia products such as Videos, Graphics, Websites and Interactive Products.

Year -by-Year Subject Breakdown

In Year 9 your child will study:

Students will be given a taster of Enterprise and Marketing during Y9 to experience what the course offers and what it entails. They will study elements of the exam unit and learn about:

● Characteristics skills, risk and reward for enterprise
● Market research to target a specific customer
● What makes a product financially viable
● Creating a marketing mix to support a product
● Factors to consider when starting up and running an enterprise

In Year 10 your child will study:

R067: Enterprise and Marketing Concepts
In the first unit, you will learn about the key factors to consider and activities that need to happen to operate a successful small start-up business. Topics include:

● Characteristics skills, risk and reward for enterprise
● Market research to target a specific customer
● What makes a product financially viable
● Creating a marketing mix to support a product
● Factors to consider when starting up and running an enterprise

 

R068: Design a Business Proposal

In the second unit, you will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. Topics include:

● Market research
● Using market research findings to identify a customer profile
● Develop a product proposal for a business challenge
● Review whether a business proposal is financially viable
● Review the likely success of the business proposal

In Year 11 your child will study:

R069: Market and Pitch a Business Proposal

In the third unit, you will develop pitching skills to be able to pitch your business proposal to an external audience. Finally, you will review your pitching skills and business proposal using the learning, self assessment and feedback gathered. Topics include:

● Develop a brand identity to target a specific customer profile
● Create a promotional campaign for a brand and product
● Plan and pitch a proposal
● Review a brand proposal, promotional campaign and professional pitch